Concept 01 - Product Campaign
The initial concept is pretty straightforward and not too out there. It is safe, but it also fills a visual hole in comparison to competitor marketing visuals.
The messaging focus is around "Modern Australian Design Meets Traditional Craftsmanship." We feel this is a great attention-grabbing statement for our target audience for the Reflection range. There are two design concepts for this campaign that differ slightly in visuals and keyword focus.
The messaging focus is around "Modern Australian Design Meets Traditional Craftsmanship." We feel this is a great attention-grabbing statement for our target audience for the Reflection range. There are two design concepts for this campaign that differ slightly in visuals and keyword focus.
Introducing our new Reflection Range of homes, where modern design meets traditional craftsmanship.
Rivergum Homes’ steadfast dedication to building distinctly Australian facades remains at the core of our innovation, where homes are light-filled and seamlessly marry intelligent architectural design with environmentally conscious features.
Rivergum Homes’ steadfast dedication to building distinctly Australian facades remains at the core of our innovation, where homes are light-filled and seamlessly marry intelligent architectural design with environmentally conscious features.
Campaign Concept V1.1
Campaign Concept V1.2
Concept 02 - Audio Engagement Campaign
This campaign is not normal. It is a bit out there.
The goal of the campaign is to stand out from the market and create engagement through intrigue. This is called an "audio campaign" not because we want it to be blasted on audio platforms but because audio is the focus for engagement. The line "Where can you hear?" is intentionally off-sounding; again, this is to build intrigue and increase engagement.
The goal of the campaign is to stand out from the market and create engagement through intrigue. This is called an "audio campaign" not because we want it to be blasted on audio platforms but because audio is the focus for engagement. The line "Where can you hear?" is intentionally off-sounding; again, this is to build intrigue and increase engagement.
Option 01: Sage BG
